Always learn a word with its collocation (the words that go with it) and one example sentence. Then use it in your own practice writing until it feels natural.
IELTS Vocabulary: Media & Advertising
Use these high-frequency media & advertising words with their natural collocations. Learn each word with its example so you use it accurately — accuracy scores higher than rare “big words”.
| Word / phrase | Common collocation | Example sentence |
|---|---|---|
| mass media | shaped by the mass media | Public opinion is shaped by the mass media. |
| target audience | reach a target audience | Ads are designed to reach a target audience. |
| misleading | misleading claims | Regulators ban misleading claims. |
| brand loyalty | build brand loyalty | Companies build brand loyalty through quality. |
| sensationalism | resort to sensationalism | Some outlets resort to sensationalism for clicks. |
| influencer | a social-media influencer | Brands now pay social-media influencers. |
Accurate every time. One misused “advanced” word hurts your Lexical Resource score more than a simple word used correctly.
Get the full Media & Advertising word pack
Message us on WhatsApp for an extended vocabulary pack on this topic with more collocations and model sentences.